February 5th, 2010
Final 4 for logo.
As a graphic designer, I can certainly appreciate the move of the school to choose a new logo, without doing it by committee. As an student of the internet, I would implore MSU to have a Final 4 logo competition. MSU students and Alumni could vote on the logos. They could be bracketed, this Spartan vs. that Spartan. Hosted on the internet, advertising and PR could get its message everywhere. It could be the lead up campaign to the NCAA tournament. What a great way to show off our football team in the lead up to our Basketball team sweeping through the tournament. Certainly a University with a great tradition of leadership can make a correcting decision that could positively impact the University in the midst of this identifying moment. We need to get ownership of this change, or it will never be embraced.
It is my hope that MSU can spin this to be positive PR. We’ll get to the whole using Michigan based resources first thing later.
Thanks,
Jonathan C. Maue
Advertising ’99I
I sent this off to the Newspaper I used to work for when I was in college. The State News.
Final 4 for logo.
As a graphic designer, I can certainly appreciate the move of the school to choose a new logo, without doing it by committee. As an student of the internet, I would implore MSU to have a Final 4 logo competition. MSU students and Alumni could vote on the logos. They could be bracketed, this Spartan vs. that Spartan. Hosted on the internet, advertising and PR could get its message everywhere. It could be the lead up campaign to the NCAA tournament. What a great way to show off our football team in the lead up to our Basketball team sweeping through the tournament. Certainly a University with a great tradition of leadership can make a correcting decision that could positively impact the University in the midst of this identifying moment. We need to get ownership of this change, or it will never be embraced.
It is my hope that MSU can spin this to be positive PR. We’ll get to the whole using Michigan based resources first thing later.
Thanks,
Jonathan C. Maue
Advertising ’99
November 25th, 2009
Happy Thanksgiving. May you all celebrate the wonderful things in your life that you are thankful for. Hopefully those include friends and family.
Look for an extensive update from me in December. Lots of exciting things to report!
